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Pros on a mission
Websites that work. Design that wows. Learning systems that turn neophytes into experts. Copy that engages. Meet the team that makes it all happen.
Lori Roberts
Creative Director
One of her first assignments as a young art director had her rubbing elbows with the likes of Mia Hamm and Larry Bird while working on Foot Locker and Lady Foot Locker campaigns at Grey Advertising. Never one to quit while she was ahead, Lori moved on and up to work as Co-Creative Director at Earle Palmer Brown, working with Michael Jordan in TV spots for WorldCom, and clients Champion JogBra, Blue Cross and Hills Science Diet Pet Food. And to satisfy her inner Star Wars geek, she created print ads for Decipher, creator of one of the first Star Wars card games.
A return to Grey Advertising put Lori in the thick of the fun on the Hasbro account where ultimately she was able to launch a popular experiential game for pre-teen girls. As Associate Creative Director Lori also ran the Playtex Products portfolio of accounts, both on- and off-line for seven brands, Partnership for a Drug Free America, pharmaceutical brands Imitrex, Actonel, and the launch of Botox Cosmetic in the US.
In 2009, a Stowe vacation left Lori with such a positive taste for Vermont, she left the city lights behind and relocated to the Burlington area. There Lori was Creative Director of the King Arthur Flour, FairPoint, National Grid and Ellio’s Pizza accounts at KSV. In that role, she developed and designed not only for print and television but for mobile, Web, games and videos.
In 2011, Perfect Circle Communications & Design was founded with the goal of bringing decades of agency and brand experience to clients without all the layers found in a typical agency. In addition to Lori, PCC&D works with a network of copywriters, developers and designers to bring world-class creativity and thinking to a variety of clients. Lori creates and oversees all of the design and development projects.
Lori’s popular 5 Words About Advertising blog was featured in Communication Arts magazine as a site-of-the-week and PCC&D was the 2016 Best in Show winner at the AIGA Vermont Design Awards. For portfolio visit www.perfectcircleonline.com
Lori’s popular 5 Words About Advertising blog was featured in Communication Arts magazine as a site-of-the-week and PCC&D was the 2016 Best in Show winner at the AIGA Vermont Design Awards. For portfolio visit www.perfectcircleonline.com
Katie Nickischer
Katie started her career knowing only that she wanted to use her degree in biology. As a recent college grad, she started working as a scientist at Schering Plough. After a few years in the labs, she was chosen for a special project to collaborate with the training department on a new software roll out. From that moment, she was hooked! That short term project landed her a year long job rotation in the training department that completely changed the direction of her career and her life. Learning and development became Katie’s passion, and she never looked back!
Since 2008, Katie has worked for different companies in the pharmaceutical, digital marketing (advertising technology), and medical device manufacturing industries with varying levels of responsibility as an individual contributor and leader. She’s traveled the world, interacting with learners, colleagues, and clients alike to assess, develop, and deliver successful training.
Katie founded The Valley Learning Collective in 2020 with the goal of having a direct impact on client’s learning and development initiatives and helping companies to create meaningful experiences for their learners. The Valley Learning Collective specializes in assessing learning needs, managing learning initiatives from start to completion, and implementing impactful learning experiences.
Email Katie: katie@valleylearningcollective.com
Marty Moran
It started when I was 7 years old. My Dad gave me an Aiwa TP-31 reel-to-reel tape machine for my birthday. (I still have one!) That led to a career as a broadcast industry producer, writer, announcer and comedy show host before eventually starting my own business as a voice over artist and actor.
I am also an inventor and was recently issued a patent by the US Patent & Trademark Office for a system that eliminates distracted driving. The system is also patented in Canada.
Outside of work, you might find me sailing, running, cycling, and performing as a singer & bass guitarist in the regional rock band “Rock Solid Alibi”. Visit Marty's Web Site: www.martymoran.com Voice-over demos: Marty Moran Voice-Over Demos
I am also an inventor and was recently issued a patent by the US Patent & Trademark Office for a system that eliminates distracted driving. The system is also patented in Canada.
Outside of work, you might find me sailing, running, cycling, and performing as a singer & bass guitarist in the regional rock band “Rock Solid Alibi”. Visit Marty's Web Site: www.martymoran.com Voice-over demos: Marty Moran Voice-Over Demos