Pros on a mission
Websites that work. Design that wows. Learning systems that turn neophytes into experts. Copy that engages. Meet the team that makes it all happen.
Founder, director and resident superhero, Kelly specializes in turning information overload into digestible knowledge bites. No small feat when clients from across academia, and from industries as diverse as finance and food handling, turn to her for learning solutions. It’s no wonder Kelly is listed among the 10 most influential eLearning Professionals by eLearning Industry.
Regardless of the challenge, Kelly ultimately transforms content – any content – into learner-centric designs that empower success. Her arsenal of solutions includes eLearning, on-the-job programs, job aids, instructor-led, self-study, webinars, and blends tailored to the task. She’s also expert in the use of such authoring tools as Captivate and Articulate and develops strategies for all platforms including live virtual sessions, self-directed learning, LMS hosted, and face-to-face facilitation.
A recent eLearning program, designed for a major retail supercenter, earned Kelly a Brandon Hall Excellence Award — often called the industry’s “Academy Awards” by learning, talent and business executives. She also garnered International Standard of Excellence Awards and was featured at the National Association of Convenience Stores for her foodservice workshop that blended the processes and procedures of five major food and retail outlets as part of a multi-franchise initiative.
Kelly builds her own professional muscle by collaborating with subject matter experts and meets regularly with business unit managers to recommend training solutions aligned with measurable business objectives.
Lori’s not much of a name dropper, so we’ll do the honors for her. One of her first assignments as an art director had her rubbing elbows with the likes of Mia Hamm and Larry Bird while working on Foot Locker and Lady Foot Locker campaigns. Never one to quit while she was ahead, Lori moved on and up to work as Co-Creative Director at Earl Palmer Brown, working with Michael Jordan in TV spots for Worldcom. And to satisfy her inner Star Wars geek, she created print ads for Decipher, creator of one of the first Star Wars card games.
A move to Grey Advertising put Lori in the thick of the fun on the Hasbro account where ultimately she was able to launch a popular experiential games for pre-teen girls. As Associate Creative Director Lori also ran the Playtex Products portfolio of accounts, both on- and off-line for 7 brands.
A Stowe vacation left Lori with such a positive taste for Vermont, she left the city lights behind and relocated to the Burlington area. Prior to her role at DxM2, Lori was Creative Director of the King Arthur Flour, Fairpoint, National Grid and Ellio’s Pizza accounts at KSV. In that role, she developed and designed not only for print and television but for mobile, Web, games and videos.
These days, Lori creates and oversees all of the design and development projects at DxM2. Her canvases include Facebook, Twitter, LinkedIn and all the ways brands have to interact with consumers via social media. Recently, her popular 5 Words About Advertising blog was featured in Communication Arts magazine as a site-of-the-week. When not playing on the Mac, she’s an aspiring chef, avid gardener, and is rumored to have a wicked backhand. For design samples and our portfolio, contact Lori here.
After a few years of wrangling cohesive sentences out of high school students, Shelly realized her true love was making words (and ideas) sing for clients. Her way with words helped her forge an early career in the Boston public relations market where she went so far as to appear on air as a regular spokesperson for an energy client. But the limelight (or should we say studio light) was nowhere near as tempting as a spot as Copy Director for clients such as Busch Gardens and Rums of Puerto Rico. Not only did she get her fill of feeding wild animals and riding roller coasters in the name of research, but to this day she can mix a killer daiquiri.
During her Boston years she also won a number of New England Direct Marketing (NEDMA) awards as well as a prestigious ECHO and Target Marketing awards, based on both creativity and results. Shelly’s talents (and her husband) brought her to Vermont where she quickly moved into the position of Creative Director for Evergreen Advertising and spent the next decade winning awards and clients for one of New England’s most successful direct response agencies. Blue Cross and Blue Shield, Citigroup, New York Life, GE Financial and the Baseball Hall of Fame are just a few of the clients she served during that period.
Prior to her role at DxM2, Shelly was Associate Creative Director at KSV for King Arthur Flour, National Grid, Timperbeg Homes and Crane Paper, developing copy for print as well as for TV, radio and web. She also served as Creative Director at HMC2 Advertising and was instrumental in branding the state’s largest utility, Green Mountain Power, as well as directing TV and print campaigns for Vermont Yankee and Smuggler’s Notch. In her “spare” time, she is an avid reader and, not surprisingly, writer who is working on her first novel.